New MV: Purity Ring – bodyache

image

Purity Ring’s sophomore album Another Eternity has been out for a bit now (link to the
full album review later in the article), and I am happy to say that one of my favorite songs on the LP now has a music video (of sorts). The video is a looping
animation of a female with golden feathers instead of skin set to the syrupy track, “bodyache.”

The
sugary melody of the chorus acts as the perfect high to the low of the
sorrow-filled lyrics:

“I,
I, I lied, now I’m lying awake

I,
I, I cried ‘til my body ache”

Producer
Corin Roddick initiates the track with an irresistibly sweet marimba-like riff
that hovers dreamily over the entirety of the track, teetering right on the
edges of the song alongside the vocals of singer Megan James. You can feel the gravity Roddick adds to the track with his dark synths and rubber-filled bass, leaving James
to orbit with her candied incantations.

This
track is definitely a highlight of the album, and you can check out a full
review of the album done brilliantly by Rainy Dawg’s Garret M here.

image
Alexander Bonilla