Marina and the Diamonds – Froot

Welsh songstress Marina and the Diamonds has just graced us with a brand new gem to sink our teeth into. The disco-y “Froot”—stylized as “FROOT”—is the new title track from her upcoming album of the same name. Always the generous spirit, Marina, born Marina Diamandis, released the song 10 days ago, on her birthday, October 10th. “Froot” sees Marina comparing herself to a ripe fruit, ready to be picked by the man she’s been waiting for. The song’s organic and lush lyrical imagery is in sharp contrast to the shimmery, digitized synths washing in and out of the five and half minute-long track. With tongue-in-cheek rhymes, elastic vocal runs, and catchy hooks, Marina has struck a happy medium between her indie-pop debut LP from 2010, The Family Jewels, and 2012 electropop concept album, Electra Heart. Whether or not “Froot” has enough juice to propel itself into stateside radio, as her single “Primadonna” could only graze, is yet to be seen. Regardless, the song is gaining traction and hype in the blogosphere, and has certainly earned itself a cozy place on my regular rotation.

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Jamie Coughlin