almost excruciating wait, ASTR has finally released their new single, “Activate
Me”. Originally intended to be released late February, the duo left fans in the
dark for months as the two worked, unbeknownst to the fans, on a music video.
Below is the product of their labors, a cold, dark video that suits perfectly the
abysmal aura of the band.
is co-produced by Rodney Jerkins (A.K.A. “Darkchild”), an American record producer
who’s worked with the greats (Michael Jackson, Mariah Carey, Whitney Houston,
just to name a few, he’s also worked with popular artists of the day, like Rihanna,
Justin Beiber, and Lady GaGa.) Both band members Adam Palin and Zoe Silverman have expressed
in previous interviews a great admiration for the production giant, so I can
only imagine the enthusiasm that went into making this track.
As an ASTR
fan from the beginning, I could quickly hear the foreign influence in the
track. ASTR have always steered clear of the simplistic pop beat that is
present in the chorus of “Activate Me”, always opting for the more rhythmic beats
of hip-hop and R&B, as can be heard on the verses. Though Jerkins is an incredible
producer in his own right, I couldn’t help but feel that his presence on this
track was more of a burden than a blessing. The transition and flow of the song feels interrupted by the switch from the rhythmic beat of the verse to the
mechanic beat of the chorus.
said, “Activate Me” is a strong track, perfectly foreshadowing the imminent release of their much-anticipated album. I highly recommend checking out ASTR’s EP, “Varsity”; it’s a perfect collection of moody electronic R&B tracks that sound both sinister and uplifting at the same time.
Stay tuned for more ASTR, these guys are hitting the music scene with